Hennessy names Cohn & Wolfe agency of record

New York, January 20, 2012– Cohn & Wolfe, a leading communications agency, is pleased to announce it has been appointed public relations agency of record (AOR) for Hennessy, the number-one selling Cognac in the United States and the world. After a competitive review, the agency was chosen for developing and executing a comprehensive communications strategy stretching across multiple channels for the luxury spirit brand.
 
“Cohn & Wolfe came to us with an analytic approach, breakthrough creative and strong spirits expertise," said Jennifer Yu, Director of Communications, Hennessy, Moet Hennessy USA. “The team’s energy and deep understanding of our brand made it clear that Cohn & Wolfe was the ideal partner for Hennessy.”
 
The account will be based out of Cohn & Wolfe’s headquarters in New York and encompass a range of duties including public relations, communications and media support for Hennessy. Cohn & Wolfe has extensive experience in the luxury spirits industry and strong relationships with industry influencers from its work on leading brands including Rémy Martin Cognac, Tanqueray Rangpur Gin, Danzka Vodka, Plymouth Gin and Dos Lunas Tequila. 
 
“The centuries-long heritage of Hennessy is marked by an unwavering dedication to quality, craftsmanship and innovation,” said John Hollywood, US Strategy Officer, Cohn & Wolfe. “It’s a rare privilege to partner with a brand that represents the absolute zenith of luxury yet remains driven to do the kind of bold, groundbreaking work that continues to push the boundaries of our profession.”
 
About Hennessy Cognac
Hennessy is imported and distributed in the U.S. by Moët Hennessy USA, Inc. and is produced by Jas Hennessy & Co., a subsidiary of LVMH Moët Hennessy Louis Vuitton S.A.
Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Paradis and Richard Hennessy.