Corporate Senior Account Manager

Cohn & Wolfe-impactasia is searching for a Senior Account Manager to join our corporate team.
Based on clients in the professional services, property and finance sectors, this role is focused on managing a team of three and working directly with our Corporate Director to grow the team and client offering. There is the chance to show real ownership of accounts and to be very involved in resource planning and business growth.
 
There is also the opportunity for exposure to handle regional co-ordination with affiliate agencies in Singapore and Australia,and to develop a close working relationship with our team in Beijing and Shanghai.  This role would suit an ambitious candidate who is looking for more autonomy, responsibility and a flat working structure.  
 
Position Profile:
This position will serve as the primary, day-to-day client contact point and provide support for multiple accounts. The SeniorAccount Manager must be able to manage the flow of work and information to the rest of the account team, and to the client.
 
The SeniorAccount Manager must maintain a thorough understanding of their client’s business and industry, whilst also understanding how to translate that knowledge into solid public relations counsel to different levels of client contacts. They will be capable of implementing strategic plans for clients in conjunction with more junior and senior team members as well as being proactive, energetic and ideas driven. The SeniorAccount Manager’s key focus is on developing his/her proficiency and the necessary skills set to become a successful PR practitioner. This skills set includes, writing, communications and leadership skills.       
 
Primary Responsibilities:
Client

• Serve as day-to-day client contact
• Plan and implement client’s PR programmes whilst also helping to manage budget, team hours, profitability, and client information sharing
• Manage multiple projects for various clients within the corporate spectrum, from conception to completion, with the help of senior staff members
• Proactively generate new ideas and opportunities for clients whether related to media, advocacy, or other 
• Meet with clients as a consultancy representative, either with senior staff members or if necessary alone, and be competent and knowledgeable enough about client accounts to offer advice, guidance and updates on recent account activities  
• Provide client counsel on tactical account matters, linked to strategic plans
• Draft client communications with a competitance and maintain high quality at all times
• Project manage campaigns: develop timetables, set deadlines for clients and oversee all aspects of major events
• Ensure account plans for each client are maintained with all current and relevant information concerning client and campaign

 Media relations    

• Research, draft and develop message led media materials for client accounts
• Qualify and manage media enquiries and work with media to secure beneficial results for clients
• Pitch proactive media opportunities for clients, to top tier Hong Kong, and international media targets in both English and Chinese – business and consumer media     
• Generate story ideas for clients and build topical media angles
• Illustrate a sound understanding of industry issues that directly and indirectly affect clients
• Design media strategies to suit client needs; identify media trends; place stories and arrange successful, on message media interviews
• Manage external media vendors where necessary
• Illustrate capacity for research and ongoing relationship building with key media targets   

Account growth

• Illustrate drive and willing to pursue opportunities for account growth
• Develop and manage new business proposals with support from Account Director including strategic planning, and tactical activation of new accounts

 
To apply for this position, applicants should submit a resume, and a short description of their current position, for review.