Trust in the power of stories
3rd Nov 2011
Social media plays a crucial role for the majority of professionals in the modern workplace, but finding the balance of a personal social media account with professional responsibilities can be difficult for even the most tech-savvy individual. In this Op-Ed for PRWeek, Fernando Rizo, Cohn & Wolfe’s UK & EMEA Head of Digital, looks at the significance of maintaining a genuine brand story online, along with the importance of using personal knowledge of all things digital to enhance, not control, a brand’s presence on the web.
Trust in the power of stories
Maybe I'm a cynic, but I can always tell when someone's paid to tweet something. You're watching the world zip by on TweetDeck when someone you're following - let's say someone whose usual Twitter fare is football or politics - throws out a tweet compelling you to sign up to win a food processor.
That says a lot about the ever more indistinct lines between personal and professional spheres, but it also says something important to me about measurement and evaluation.
Click below to download a pdf of the full PRWeek article.
