Chad Latz and other industry leaders remember Steve Jobs

12th Oct 2011

In this article from PR Week, Cohn & Wolfe’s Global Digital Practice President, Chad Latz, and other top industry executives share their sentiments on the effect Steve Job’s had on the marketing and communications world, as well as their personal experiences with Apple’s late founder.
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From its iconic 1984-inspired Super Bowl ad to the company's scripted product debuts, Jobs' fingerprints were all over Apple's public image. Following his death on October 5th, after a fight with pancreatic cancer, PRWeekasked top industry executives to describe the impact Jobs had on marketing and communications, as well as their recollections of him.

Chad Latz, president, global digital practice, Cohn & Wolfe – The innovative genius that drove the intuitive creation of products that have enhanced and transformed the human experience will be the most celebrated legacy of Steve Jobs. But his contribution to transforming industries, in particular the creative and communications industries, and the way we produce and consume media, was equally revolutionary. Despite his impact on all of our lives and the inspiration to many, it is hard to imagine the world without his brilliance.

Click below to read the full PR Week article.
 
http://www.prweekus.com/jobs-pitched-own-time-cover-stories-recalls-cook/article/213753/