High-flying study
To help Air New Zealand (ANZ) leverage its unique country culture and differentiate its in-flight experience from other international carriers that fly vacationers to New Zealand, Australia and the South Pacific, Cohn & Wolfe invented the “Vacation Gap,” the time spent on a plane before arriving at your leisure destination and before returning home.
C&W received FAA clearance to orchestrate something that had never before been done on a plane: equip passengers with scientific “brain caps” to measure their heart rates, alertness levels, stress, muscle tension and sleepiness while in flight. Using this data allowed ANZ to design in-flight services that would help leisure travelers reach “vacation mode” faster than on other airlines, and create an in-flight experience like no other.
The most intriguing travel study ever designed.
- The Los Angeles Times
The study was unprecedented. And unprecedented means news. The Los Angeles Times called it, “the most intriguing travel study ever designed.”
