Making waves with Speedo
The worldwide launch of Speedo's space-age LZR RACER suit required some blue-sky thinking of our own to drive awareness about this product into the outer atmosphere.
Mirroring the advanced technology of the swimsuit, Cohn & Wolfe teamed with NASA and aerospace engineers to stage a "hologram launch," making the suit a sensation in more than 40 countries overnight.
Cohn & Wolfe teamed with NASA and aerospace engineers to stage a "hologram launch," making the suit a sensation in more than 40 countries overnight.
Generating so much global attention and demand from athletes, our campaign caused Speedo's competitors to file a complaint to the governing body of the swimming federation, claiming that Speedo had "an unfair advantage." Cohn & Wolfe quickly seized this opportunity to make more positive noise and create an even bigger media splash.
