• 3rd Oct 2011 | Posted by Kerri Allen
    Kerri Allen's picture

    By now, marketers are well-aware that the U.S. Hispanic population has reached 50.5 million people and that spending power is just shy of a trillion dollars. Many brands, however, still approach the market without anchoring their programs in current consumer insights or fully vetting their products or services for the market before jumping in headlong.

  • 16th May 2011 | Posted by Esther Rawlings
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    To the superstitious, Friday the 13th is infamous for bringing bad luck.  But to a savvy brand, that bad luck can be flipped on its head to present only the best of luck or – in PR speak – the best “buzz.”

  • 10th Mar 2011 | Posted by John Walls
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    One of the many skills required of PR professionals is the ability to quickly switch gears from manager and taskmaster to creator and innovator.  The challenge soon becomes how to become motivated and inspired within a matter of mere minutes?  And how do you create and foster an environment of creativity while balancing seemingly never-ending client deadlines and status meetings?

  • 5th Oct 2010 | Posted by Theresa Bertrand
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    In an economy that has seen many holiday gift categories decline over the past two years, consumer food gifts grew by 9.6% to $14.9 billion. Specialty foods, which are gift-packaged food items other than chocolate and candy, are driving food gifting’s growth and the category is expected to continue its upward climb this holiday season.

  • 13th Sep 2010 | Posted by Theresa Bertrand
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    For anyone who has ever needed a solid recommendation for a local dermatologist, sushi joint, manicurist, or florist, chances are yelp.com has been consulted. That’s why I was eager to attend a recent luncheon hosted by the folks at the San Francisco PR Round Table, where the guest speaker was Vince Sollitto, Communications VP at Yelp, Inc., who spoke about the evolution of Yelp and the power of user-generated content.

  • 6th Nov 2009 | Posted by Francesco Paciocco
    Francesco Paciocco's picture

    This past Wednesday, myself along with my Cohn & Wolfe Digital peers Jim Wells and Katie Greene, had the chance to attend The Consumerist’s first meetup at Botanica Bar. For those not familiar with The Consumerist, it’s a highly influential blog with more than half a million unique monthly visitors known for its witty and brutally honest commentary on consumer issues and activism.

  • 9th Oct 2009 | Posted by Eric Litchfield
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    Despite all the attention being paid to economic concerns, healthcare reform, diplomatic stand-offs and everything else going on in the world, the environmental movement and efforts to combat climate change remain a priority with governments and people around the world. And sustainability remains a driving force in business, too, as many consumers remain devoted to green products and brands that commit to sustainable business practices. 

  • 7th Jul 2009 | Posted by Andrew Foote
    Andrew Foote's picture

    If you live in NYC, you may have heard that Southwest Airlines recently opened Southwest Porch – a pop-up outdoor lounge located on the southwest corner of Bryant Park.

    I stopped by after work yesterday and was impressed. The theme is clearly relaxation and the layout includes porch swings, Adirondack chairs and a selection of great food and Southwest Summer ale.

  • 29th Jun 2009 | Posted by Theresa Bertrand
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    The recession affects every aspect of our lives, and in response consumers are cutting back, doing away with, and trading down across the board.  Although consumers are eating at home more, CPG manufacturers can’t afford to sit idle.  Food prices are increasing at their fastest rate in 17 years, and private and store label products are tempting consumers with lower prices and flashier packaging.

  • 4th Jun 2009 | Posted by Eric Litchfield
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    I’ve been in Monterey, California this week at the Sustainable Brands ’09 conference, a fascinating and inspiring event that showcases the many people and companies pointing the way towards a greener, more sustainable, way of life for humanity.

  • 27th Apr 2009 | Posted by Lindsey Boyle
    Lindsey Boyle's picture

    In a digital world where blogs are proliferating with a speed matched only by the growth of social networks, it should come as no surprise that the two entities are breeding a hybrid beast of interpersonal communication. 

  • 15th Apr 2009 | Posted by Steve Bonsignore
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    At times, we use the terms “media agnosticism,” “cross-channel creative” or “non-traditional” to convey the notion that ideas brought to the table by public relations need not be “standard” PR tactics. The concept is a good one and warrants repeating – particularly today. These catch phrases serve to articulate an even simpler truth – ideas rule.